Affordable Internet Services Online (AISO.Net), founded in 1997 and located in Romoland, California, is known for its environmentally-friendly web hosting, with clients including The Discovery Channel and Jean-Michel Cousteau’s Ocean Futures Society. AISO.Net runs entirely on solar energy from its own on-site solar array and recently further improve its energy efficiency through virtualization and de-duplication services.
Whether selecting a laundry detergent, carpet or hotel, environmentally conscious consumers are facing a barrage of advertising from businesses claiming to best match that concern. Critics warn that in too many instances the boasts don't stand up to scrutiny. Such false marketing has become known as "green-washing," similar to whitewashing but with an environmental twist.
While many data centers and hosting providers tout their environmental concern by the dubious practice of trading carbon credits and purchasing green energy certificates, AISO.net, a solar-powered data center in Romoland, Calif., is one of only a small number of facilities powered by renewable energy that's generated on-site.